Public Health Agency readies Carrot Rewards program
The Public Health Agency of Canada has begun a new program called "The National Healthy Living Platform: Carrot Rewards," intended to encourage Canadians to make healthier lifestyle choices. The program also involves the participation the Government of British Columbia, Social Change Rewards, the Heart and Stroke Foundation, the Canadian Diabetes Association and YMCA Canada. It consists of the development of a mobile application by Social Change Rewards that will distribute a choice of loyalty points to users who engage in specific activities that promote health. It will launch in British Columbia in the fall, and expand to other parts of the country over the next five years.
"We're making it rewarding for British Columbians to pay attention to their health," said BC Health Minister Terry Lake. "It's so easy. By downloading the new innovative app and making small, sustainable lifestyle changes, you're getting points that take you on the path to better health. Small steps can reap big rewards, and one of the best ways to prevent chronic disease is to be physically active and learn healthy behaviours."