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Patrick Assaraf retains NKPR

Men's clothing brand Patrick Assaraf has hired NKPR of Toronto as its public relations agency of record. The firm will support the brand's North American launch at Saks Fifth Avenue retail locations and online at PatrickAssaraf.com in the spring of 2016. NKPR will provide strategic counsel, media relations, influencer relations and event management support. The agency will also work on the development of brand partnerships and retail relationships.

"Patrick Assaraf and his vision are raising the standards and expectations for luxury essentials across North America," said Natasha Koifman, president of NKPR. "With over 25 years of design experience and expertise drawn from his global lifestyle in Paris, London, Milan and Toronto, Patrick sets the standard for luxury menswear with his belief that sophisticated dressing need not be exorbitant. With Patrick Assaraf, men can dress for an elevated, aspirational lifestyle that is still attainable, and NKPR is excited to share this concept throughout the North American marketplace."

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