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Scion begins Show Us You're Ready contest

Toronto-based automotive brand Scion Canada has begun a contest promotion called "Show Us You're Ready, Canada." The content invites consumers to submit photographs that depict their readiness to drive the company's new Scion iM hatchback, which will launch in the fall. The grand prize winner will receive a Scion iM. Secondary prizes will include four music streaming gift cards. The contest will run until August 31 at <http://www.imalwaysready.ca>. The contest is being promoted on television and online via a collaboration with Rogers Media. Additional promotion includes email and text messages. Scion is a subsidiary of Toyota.

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