Covenant House Toronto releases sex trafficking video
Youth shelter Covenant House Toronto has released an online video to raise awareness of the issue of sex trafficking in the city. Developed by Manifest Communications of Toronto, the four-minute video relates the story of a teenaged girl who was deceived and trafficked by a man she thought of as her boyfriend. The video is also intended to alert parents to potential warning signs that their children are in the process of being lured into such a situation. According to the agency, the creative is intended to portray sex trafficking as a domestic issue and to change a stereotypical image of the victims.
"Unsuspecting girls and young women are being lured from malls, schoolyards and online, most often by young men posing as boyfriends," said Josie do Rego, communications director at Covenant House. "Most victims are local, Canadian, as young as 13 and being sold as sex slaves against their will."