Bell Media signs ad reporting deal with Moat Analytics
Bell Media has signed a digital advertising agreement with Moat Analytics of New York. Bell will make use of Moat's services to provide "viewability tracking" to its online advertising clients. The agreement encompasses Bell properties including CTV.ca, TSN.ca and RDS.ca. According to Bell, the intent is to provide more transparency in its reporting on advertising campaigns.
"Buyer confidence is extremely important to us and we are 100% committed to delivering the highest quality inventory and transparency in the market," said Stuart Garvie, president of Bell Media Sales. "Partnering with the Moat team to deliver industry-leading brand intelligence and analytics to our clients is a natural fit, so we can offer additional analysis and update campaigns based on viewability scores. We are working to bring new information, insights, and initiatives to the marketplace. Bell Media has the highest standards and we are always looking to optimize the opportunities that exist within our suite of products."