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Emirates hires WPP

Emirates Airline of Dubai has retained WPP as its global branding and creative advertising agency. The account will be serviced by a group of WPP agencies that will be collectively referred to at Team Air. It will be based in London and will comprise personnel from Grey London, Grey New York, RKCR/Y&R, Geometry Global, Hogarth and TNS. It will be headed by Chris Hunton, most recently head of the Land Rover account at WPP and former CEO of McCann Erickson London. WPP won the account in an agency review begun by the airline last year.

"Our investments in service, product and brand generate tangible returns in the form of customer satisfaction, hundreds of international and industry awards for excellence, and recognition as the world's most valuable airline brand," said Boutros Boutros, divisional senior vice-president of corporate communications, marketing and brand at Emirates. "Emirates is making progress on our journey to become a global lifestyle brand, and Team Air offers a unique collection of creative and branding skills that was custom-made to meet our needs. This tailored approach, backed by the global resources of WPP, creates a formidable partner for any client."

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