Ford sponsors Road Trip Tour
Ford of Canada has signed-on as the official sponsor of an upcoming joint tour by country music performers Paul Brandt and Dean Brody. As part of its sponsorship, Ford will conduct a national contest promotion called "Tour with Ford" that will give away tickets to the concerts. The contest will begin in September and will be conducted via the social media feeds of the automaker and the musicians. The tour will begin in Victoria, BC on Sept. 24 and conclude in Halifax, NS on Oct. 24.
"This is our first national sponsorship with Paul Brandt and Dean Brody," said Mike McGarrell, truck communications manager at Ford of Canada. "We are excited to be a part of their cross-Canada tour and to share this experience with fans."