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TBWA Toronto, Juniper Park merge
TBWA Worldwide has merged its two Canadian agencies, TBWA Toronto and Juniper Park, into a new firm called Juniper Park TBWA. The agency will be headed by Juniper Park CEO Jill Nykoliation and chief creative officers Terry Drummond, Alan Madill and Barry Quinn. TBWA Toronto president Jay Bertram will depart the company next month. The combined staff will be based at the current Juniper Park office. The new agency's client list will include CIBC, Nissan, Eos, Miller Lite, PepsiCo, Petro-Canada, Pfizer and Virgin Mobile.
"The potential to bring together the dynamic creative culture of TBWA and its emerging digital prowess, with Juniper Park's strategic and creative design capabilities became too great an opportunity to resist," said TBWA Worldwide president and CEO Troy Ruhanen. "Both agencies are individually strong, but together they not only become a force in Canada, they now allow the network to have a stronger than ever presence in three major North American cities [of] New York, L.A. and Toronto."
TBWA is a subsidiary of Omnicom Group.