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Stanfield's hires Extreme Group

Underwear company Stanfield's, based in Truro, NS, has retained Extreme Group of Halifax as its advertising agency of record. The long-term assignment encompasses marketing communications, strategy and creative for brands including Stanfield's, Elita, Hanna, NST Protektagard FR, Hot Chilly's, Snow Angel and Harvey Woods.

"Our business is riddled with constant change and disruption and I was looking for new ideas to go along with an entrenched concept we were working on internally," said company president Jon Stanfield. "We're about to celebrate our 160th anniversary, so the timing of the change is critical and one of my priorities is, all things being equal, the work can be done just as well in Atlantic Canada. Extreme has demonstrated that as well as an understanding of a national approach, something extremely important to our brand."

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