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Pom Wonderful, GoodLife Fitness begin promotion

Fruit juice company Pom Wonderful has begun a new Canadian promotion called "Super Juice Super You" in association with fitness chain GoodLife Fitness. During the promotion consumers who purchase two eligible bottles of the company's pomegranate juice will also receive a free two-week trial at any GoodLife Fitness location nationally. The promotion was developed by TLC Marketing Worldwide. Public relations are being handled by Energi PR. It will run until Nov. 15.

"We're always looking for new ways to connect with our consumers by giving them something meaningful and engaging to help drive purchase, so we're excited about our latest promotion that TLC Marketing Worldwide facilitated," said Dahlia Reinkopf, senior marketing director at Pom Wonderful. "We recognize the connection between healthy living and fitness, so joining forces with GoodLife Fitness was a natural fit."

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