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Mosaic buys Escalate

Mosaic of Toronto has acquired Escalate, an experiential agency based in New York. The intent of the acquisition is to broaden Mosaic's range of service in North America, which include retailer marketing, sales and merchandising, package design, public relations and digital marketing. Escalate's location will become the New York office of Mosaic. The agency also has an office in Atlanta. Its clients include Coca-Cola, Cox Communications, Tyson Foods, MetroPCS, Sweet'N Low and The American Legacy Project.

"Escalate is one of the US market leaders in creating brand advocacy through experiential marketing," said Jeff Rogers, president of Mosaic. "Their word of mouth marketing expertise, advanced approach to measurement and proprietary planning tool complement our capabilities perfectly. This acquisition increases our footprint and allows us to offer expanded services to clients across North America."

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