Community Food Centres Canada begins campaign
Toronto-based Community Food Centres Canada has begun a marketing campaign in support of its second annual "Restaurants for Change" fundraising initiative. The national campaign is intended to raise awareness of the importance of creating a "healthier and more equitable food system." On Oct. 21, approximately 50 restaurants in 13 cities will donating part or all of the proceeds from their dinner service to the organization. The funds will support programs that involve growing, cooking and sharing food in low-income communities.
The bilingual campaign was developed by Dot Dot Dash of Toronto. It includes a logo, a website at <http://www.restaurantsforchange.ca>, sponsorship materials and collateral materials for use in participating restaurants. The campaign also includes a 30-second television commercial that will air nationally on The Food Network and Global Television. Public relations, media relations and social media activities are being conducted by The Siren Group of Toronto.
"Through Restaurants for Change, Community Food Centres Canada is working with a growing number of chefs and restaurants across the country that have demonstrated a commitment to local, sustainable food, and who believe they have a role to play in building a movement calling for a healthy and fair food system where everyone can access good food," said Nick Saul, president and CEO of Community Food Centres Canada.