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Chartered Professional Accountants break new campaign

Toronto-based Chartered Professional Accountants of Canada has begun the third phase of a national advertising campaign that focuses on the benefits to business of employing a CPA. The campaign, which uses the tagline "The right fit for business," will run until Dec. 21 and then again from January to March 2016. It includes print, television, digital and out-of-home advertising. Airport ads will run in Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Winnipeg and Halifax. The television commercial will be release on Sept. 21. The campaign was developed in collaboration with Reservoir of Montreal.

"Our new campaign is a natural evolution of the 'Pro' or 'Professional' creative concept that launched the new Canadian CPA profession in 2013," said Heather Whyte, vice-president of strategic communications, branding and public affairs at the organization. "It has strengthened awareness of the value of the designation and the profession during the first two waves of the annual ad campaign. Our new campaign cleverly illustrates that CPAs are leading financial and business experts that organizations can count on for success."

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