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Pascoe Canada conducts content marketing campaign

Pascoe Canada has begun a content marketing campaign for its herbal sleep aid product Pascoflair. Developed by Loopmedia of Toronto, the social media-based campaign is aimed primarily at women and focuses on the effects of lack of sleep on fitness, health, beauty and outlook. It consists of lifestyle content on Twitter and Facebook, the launch of a branded Instagram channel, a Twitter-based chat initiative, a Facebook contest and online advertising.

"Our target audience of busy women, many of them juggling careers, kids and relationships, often look to social platforms like Facebook and Twitter for content that speaks to what matters most in their lives," said Robbin Coedy, managing director of Pascoe Canada. "Those social platforms are exactly where this initiative will play out."

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