GoodLife Fitness begins Make it Happen campaign
Fitness chain GoodLife Fitness has begun a new brand campaign called "Make it Happen." The campaign consists of a series of online videos featuring real customers and employees of the chain describing how they motivated themselves to reach their fitness goals. The 19 videos will be released on YouTube and social media channels through the fall. The effort also includes additional social media activities.
"Everyone has something that motivates them, and finding it is a key to success," said David Patchell-Evans, CEO of GoodLife Fitness. "Let these stories inspire you, motivate you and encourage you to push past your own barriers to make fitness and activity a part of your life. Get out there and make it happen. We want Canadians to know that the struggle is real, and that GoodLife is here to help them achieve their health, fitness and wellness goals."