Food Banks Canada begins online awareness campaign
Food Banks Canada of Mississauga has released an online video intended to shift public attention from food consumption to hunger. Timed to coincide with Hunger Awareness Week, the 30-second video depicts a mother discussing a grocery shopping list with her daughter while picking up food at a food bank. The video will be accompanied by a Twitter component intended to inject a message about hunger into social media discussions about food. The campaign was developed by Praxis in association with Studio M.
"Food Banks Canada is taking a new approach to Hunger Awareness Week this year," said Katharine Schmidt, executive director of Food Banks Canada. "With food-related conversation being abundant on social media channels, we recognized an opportunity to help the voice of hunger be considered in this busy space. We are asking Canadians to stop and take a moment out of their food-crazed lives to consider the other side of things, hunger. Together, Canadians can make an impact on the solvable issue of hunger and find solutions in communities across the country."