Liberte conducts launch campaign for new yogurt
Quebec dairy products company Liberté has begun a national launch campaign for a new yogurt line called Liberté Greek Seeds & Fruit. Developed by Cossette of Montreal, the brand campaign uses the tagline, "The taste Liberté." It features a song by Quebec musician Dumas, which is used in a music video, French and English television commercials and social media content. The campaign also includes digital and static outdoor advertising and online ads. The creative focuses on the artisanal values of the company.
"We are constantly striving to create new products that set themselves apart through their taste as well as their simplicity," said Simon Brisebois, senior brand manager at Liberté. "We found the right balance between natural ingredients, their complementarity and the best taste. Innovating while remaining authentic is a priority."