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Kobo debuts loyalty program

Toronto-based electronic book company Rakuten Kobo has introduced a new loyalty program called Kobo Super Points. Consumers will receive points for each book or magazine purchase made online or through the company's mobile application. The points can later be redeemed for titles from the company's e-book catalogue. The initiative includes two tiers: one that is free and one that has a yearly fee but offers additional points and discounts on purchases. The program will operate in Canada, the United States, the United Kingdom, Australia and New Zealand.

"While we're constantly looking for ways to amplify the reading experience, we also remain focused on how we can delight our new and existing customers," said Michael Tamblyn, president of Rakuten Kobo. "The Kobo Super Points program is our way of acknowledging loyal readers for doing what they love most, and we look forward to thanking our customers by rewarding them with the content they enjoy."

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