TFO conducts BRBR tour promotion
Groupe Média TFO has retained Influicity of Toronto to promote the new season of its music show BRBR Le Conquérant, which will begin in January. The campaign will consist of a 13-city bus tour in a branded vehicle by personalities from the show to visit a series of musical artists. In Moncton, Winnipeg and Edmonton, the stops will include a free tailgate party. Various social media personalities will document the events and release the content on Instagram, Twitter, Snapchat and YouTube.
"This influencer program is quite sophisticated in the logistics and real-time nature of the execution," said Jonathan Davids, CEO of Influicity. "It's not just showcasing a compelling product, these influencers are actually traveling around the country, capture exciting moments and share with their fans across social. For a national campaign at this speed and scale, there's simply no other platform that can perform at the same level."