Quebecor Media Group launches YouTube unit
Quebecor Media Group of Montreal has launched a new unit called Goji that will provide support to creators of YouTube videos. According to the company, the unit will help these creators "maximize their impact, presence and visibility" through audience development, monetisation, distribution and media exposure. The unit will also assist participating creators with digital production.
"Each week, creators share their passions and emotions in video capsules on the web," said Julie Tremblay, president and CEO of Quebecor Media Group. "By creating Goji, we will help young local creators display all facets of their talent in greater numbers by taking advantage of Quebecor Media Group's reach. They will now be able to show off their talent and be successful right here in Quebec and elsewhere in the world."