Ouimet-Cordon Bleu conducts new campaign
Ouimet-Cordon Bleu Foods has begun a marketing campaign called "Mets-en que ça se peut" or "You bet you can" in support of its Cordon Bleu, Paris Pâté and Clark brands. The campaign, developed by Braque of Montreal, consists of 30-second television commercials featuring Quebec comedian Dave Morgan. These are being accompanied by in-store displays, online materials and a recipe contest. Consumers can enter the contest by watching a recipe video on the V Télé website or at <http://www.metsenquecasepeut.ca> for clues.