CBC signs digital ad deal with Index Exchange
CBC has signed an agreement with Index Exchange of Toronto to make all of its digital display advertising inventory available programmatically. CBC and Index Exchange have worked together through the Canadian Premium Audience Exchange for the last two years.
"At CBC we’re in a fortunate position where we have an incredibly strong audience," said Jeff MacPherson, director of monetization platforms and services at CBC. "With Index, we can now offer programmatic media partners visibility over all of our display inventory, increasing efficiency through greater reach in the safety of a private marketplace while still maintaining the guarantee of our direct business."