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Sun Life resumes Money for Life campaign

Sun Life Financial Canada has resumed its "Money for Life" advertising campaign for a fifth year. The television campaign, developed by FCB Toronto, focuses on the importance of planning for changes in life. The TV creative is being supported with a digital component consisting of videos on AOL and the Huffington Post. The campaign also includes exposure on the TVA television program Boomerang, with the Toronto Raptors and on Facebook. The campaign was developed in collaboration with PHD Media and Havas Worldwide.

"With this campaign, we want Canadians to understand the importance of a plan that adapts to changes throughout their life," said Lisa Ritchie, chief marketing officer at Sun Life. "Life is not as linear as we think. We go through all kinds of ups and downs, and our 'Money for Life' approach can help you adapt to any of your personal situations. It's really about ongoing planning, so you can be optimistic about your financial future."

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