Vichy Laboratories sends more work to Bicom
L'Oréal Canada of Montreal has retained Bicom Communications of Toronto as the national public relations agency for its Vichy Laboratories division. The agency has been handling PR for the cosmetics brand in Quebec for the last year. The new assignment also includes media relations, influencer initiatives and product launch events.
"With their past mandate representing Vichy in Quebec, Bicom proved their ability to build and nurture strong relationships with media and influencers, always keeping a holistic approach in mind while positioning Vichy as an expert in attaining one's ideal skin, no matter the life stage," said Annie Gregoire, marketing director for Vichy Canada at L'Oréal Canada. "It's Bicom's thoughtful creativity and innovation within the ever-changing PR landscape that has inspired us to work with the agency for our Canada-wide public relations program. We look forward to the exciting new ideas that will bring it to life."