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Bombardier Recreational Products begins hockey sponsorship

Bombardier Recreational Products has signed multi-year sponsorship agreements with the Western Hockey League, the Ontario Hockey League and the Quebec Major Junior Hockey League. Through these agreements, the company will sponsor 52 teams as their official recreational product. The company will use the sponsorship to promote its Can-Am Off-Road, Ski-Doo and Can-Am Spyder product lines nationally. The sponsorships will include signage and digital programming with each team, including exposure of the company's rinkboard ads on national television broadcasts. Contest elements are also being developed.

"This is a great opportunity for BRP and its dealers to support young athletes in communities throughout Canada," said Anne Bélec, senior vice-president of global brand and strategy at Bombardier Recreational Products. "CHL fans have a strong fit with BRP product owners, as we all have a passion for excellence and high performance."

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