CBC signs Dragon's Den sponsors
CBC/Radio-Canada has signed a series of sponsorship agreements for the new season of its competition reality series Dragon's Den. Canada Post has again signed-on as a presenting sponsor of the show, which it will use to promote its business products. This year's sponsorship includes branded vignettes and the exclusive presenting sponsorship of the show's auditions.
Wolf Blass Wines will also be a returning presenting sponsor this year. Its initiative will support a series of 20 online videos focusing on young entrepreneurs called Next Gen Den.
Chartered Professional Accountants Canada has also signed-on as a sponsor. Its campaign will include on-air segments analyzing the show's business ideas from the perspective of an accountant. Reservoir of Montreal developed the creative for the campaign, while media buying is being conducted by Jungle Media.