Delvinia launches Methodify business unit
Toronto-based Delvinia has launched a new business unit called Methodify. The unit offers an online market research service aimed at marketers seeking customer feedback. Users of the service can upload creative to be tested, select a research method and begin a study that can return its results in as little as two days. The service is located at <http://www.getmethodify.com>.
"Marketers are up against a wall," said Steve Mast, president of Delvinia. "In today’s landscape they have less time, fewer resources and smaller budgets, but they need to do things faster and better. Methodify allows marketers to test early and often, to bring the customer into the conversation, and to do so by putting some rigour around research process."