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TrojanOne rebrands as T1

Toronto-based TrojanOne has rebranded itself as T1. The new branding is intended to better reflect the agency's range of services, which include marketing communications, sponsorship consulting, consumer event management and experiential marketing. The agency has also launched a new website at <http://www.thet1agency.com>. T1's clients include Air Miles, Dairy Farmers of Canada, OLG, ParticipAction, Nike, Coca-Cola and Nissan.

"Even before our own creative revolution, we witnessed tremendous change within our industry," said agency president Mark Harrison. "Experiential marketing and sponsorship are no longer minor tactics executed by boutique agencies. The world's powerhouse agencies and brands have entered the space. Evocative brand experiences are now an expectation, and we've continued to raise the bar with our clients, our industry, and our staff. We've evolved our capabilities and our thinking into an agency we recognized had outgrown its own identity. We knew it was time for a new one."

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