University of New Brunswick breaks campaign
The University of New Brunswick has begun an advertising campaign intended to attract prospective students. The campaign also introduces a new visual identity for the school. Both the campaign and the new visuals were developed by Dougserge & Partners of Toronto. The national campaign, called "Only Here," consists of two 15-second television commercials that focus on the university's research programs, "entrepreneurial spirit" and student experience.
"We know our students want more than a traditional university degree," said University of New Brunswick president Eddy Campbell. "They want an education that prepares them for a global future, a future that demands critical thinking, innovation and resourcefulness. We believe every future matters. This belief fuels the UNB experience."