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Subway breaks Prime Rib Melt campaign

Fast food chain Subway Canada has begun an advertising campaign to promote the permanent addition of the Premium Prime Rib Melt sandwich to its menu. The national campaign, consisting of television, radio and digital advertising, will run until Nov. 22. The creative was developed by Sid Lee, with media buying by Carat and public relations and social media activities from Veritas Communications.

"At Subway, we're constantly listening to our customers to ensure we continue to bring them freshly-made menu options that they love and crave,” said Kathleen Bell, director of national marketing at Subway Restaurants Canada. "The Prime Rib Melt was so successful when we first introduced as a limited time offer back in 2014 that we made it an everyday menu item. We are thrilled to announce that the premium sandwich, made from 100% Canadian beef, is here to stay."

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