American Express renews deal with Live Nation
American Express Canada has renewed its agreement with Live Nation Canada. The multi-year agreement will allow the credit card company to continue offering special access to Live Nation event tickets through its Front Of The Line program. As part of the deal, the number of concerts for which American Express will be able to provide advanced ticket sales will approximately double. American Express will also continue to sponsor the Molson Canadian Amphitheatre, where its customers will be offered the ability to bypass lines and access the American Express Lounge.
"We're excited to see our already strong partnership with Live Nation Canada grow even stronger," said David Barnes, vice-president of advertising and communications at American Express Canada. "Together we'll be able to bring even more entertainment access to Canadians for years to come. Since launching our access program 26 years ago, we've expanded our programs to cover live music, theatre, film and dining. The partnership with Live Nation is central to this, giving our cardmembers advanced pre-sale access to hundreds of concerts across Canada featuring the biggest names in music."