RBC releases Retirement Designers video
RBC has released an online video promoting its retirement planning services. Called "Retirement Designers," the 10-minute video is styled to resemble a reality television show. In it, an RBC expert advises a couple on their upcoming retirement. The campaign was developed by MacLaren McCann. It also includes digital media support and social media activities. Media and influencer relations are being conducted by Weber Shandwick Canada.
"We created this reality webisode as an innovative way to engage Canadians in conversations around what's really important to them in retirement, to go beyond just thinking about the numbers," said Alan Depencier, vice-president of marketing at RBC. "We believe 'Retirement Designers' is a relatable way to help Canadians understand how important it is to start the conversations early to retire into the lifestyle they really want and the role RBC can play in helping design that retirement."