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IPG Mediabrands buys Media Experts

IPG Mediabrands is set to acquire Toronto-based media planning and buying agency Media Experts. IPG Mediabrands is the media and communications division of the Interpublic Group. According to the company, Media Experts will operate as an autonomous business unit. Mark Sherman, founder and CEO of Media Experts, will remain head of the company and its staff of 150. He will also join the senior management staff of IPG. No financial details are available.

"Media Experts enhances the Mediabrands presence in Canada, which is one of our top-three markets," said Henry Tajer, CEO IPG Mediabrands. "Media Experts adds depth and breadth to our existing offering. Mark and his team complement the existing team and capabilities we have in Canada which will enable us to continue and grow our remit with our clients and future clients in Canada."

Other IPG Mediabrands agencies operating in Canada include UM, Initiative, M2, Reprise, Orion, Cadreon and Magna.

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