Zoom conducts national campaign
Zoom Active Lifestyle Marketing has begun a campaign promoting its focus on fitness advertising. The digital video creative will run in 750 health clubs in 25 markets nationally, supported by print materials. The campaign was developed in-house.
"This campaign speaks to a very powerful and active community," said Chris Corvetti, vice-president of marketing and sales. "It can be difficult to attract this discerning audience, therefore inspirational messaging is key to success. Fitness media is very effective at commanding attention at a key time when active consumers are open and receptive to buying in."