Zenergy creates corporate responsibility unit
Zenergy Communications of Toronto has launched a new corporate responsibility division called ZenergyCause. The unit will specialize in awareness initiatives for charities and non-profit organizations. The division's first work was a promotional event for Second Harvest in Toronto last month.
"According to Canada Revenue Agency, the charitable and nonprofit sector has expanded rapidly in last two decades and now represents over 85,000 registered organizations in the country, all of which are vying for the same donations and awareness," said Linda Farha, president of Zenergy. "We developed ZenergyCause to formalize our approach to supporting the sector with our services, while tailoring programs to fit both these organizations' goals and our corporate philosophy."