Toyota Canada conducts online Yaris campaign
Toyota Canada has begun an online campaign promoting its 2016 Yaris sedan. The campaign was developed by Saatchi & Saatchi Canada in association with Quebecor Media Group. It will run until December. The campaign consists of three online videos featuring social media personality Vanessa Pilon. In each video, Pilon surprises one of her social media followers with an experience based on things they have "liked" online. The videos have been posted online at Canoe.ca and the Toyota Canada website. Ad banners are running on Canoe.ca, Elle Quebec, Vlog and Clin d’œil, accompanied by digital bus shelter advertising and social media activities.