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Durex begins Condom Emoji campaign

Condom brand Durex has begun an international social media campaign in advance of World AIDS Day on Dec. 1. The campaign, called "Condom Emoji," takes the form of a call for the creation of a series of text message emoji symbols representing safe sex and condom usage. The brand will collect contributions from the public via social media and include them in a submission to the Unicode Consortium on World AIDS Day.

"We're asking Canadians to use and share the hashtag #CondomEmoji to represent their support of the creation of the world's first official safe sex emojis by the Unicode Consortium," said Lama Mansour, brand manager at Durex Canada. "Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections, including HIV and AIDS."

Durex is a division of UK-based RB, formerly known as Reckitt Benckiser.

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