Upper Canada Mall conducts Mrs. Claus campaign
Upper Canada Mall of Newmarket, ON has begun a holiday season campaign called "I Am Mrs. Claus." The campaign features the character of Mrs. Claus as a "stylish, modern-day" woman who works to organize holiday events. The campaign consists of social media activities and other online materials. Consumers can ask questions via Twitter or Instagram and receive advice from the character on managing the holiday season. The creative features the character in three styles of fashions. The effort also includes a live launch event at the mall on Nov. 21, as well as a contest component called the "Holiday Handbag Contest."
"This year, we're showing appreciation and gratitude to the women who make it all happen, year after year, during the holiday season," said Jennifer Kleinberg, director of the Upper Canada Mall. "This initiative declares Mrs. Claus as the every-woman, who we consider the beating heart of the holidays."
Upper Canada Mall is managed by Oxford Properties Group.