CFL introduces new branding
The Canadian Football League has begun a new brand campaign that includes a new logo and a new tagline: "What We're Made Of." The league has also released a 60-second promotional video featuring a number of its players. The campaign is intended to attract new fans and to address changes to the sports and entertainment industries.
"We have world class athletes doing amazing things," said CFL commissioner Jeffrey Orridge. "Our games are fun and social, the place to be on many nights. And we play in new and newly renovated venues. The time has come to update and transform how we present ourselves. Our great fans will be the first to tell you, we need more fans. In particular, we need to attract the next generation of fans so this league is strong for years to come."