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Environics Analytics introduces new database

Environics Analytics of Toronto has launched a new database service called CanadaReach. The database contains names, addresses and home telephone numbers for approximately nine million Canadian households. The data was compiled from multiple telephone directory sources and will be updated monthly. According to the company, it is intended to allow users to augment their customer records with additional contact information.

"CanadaReach offers businesses and not-for-profits a major new resource to cleanse and enhance their customer records with up-to-date information," said Jan Kestle, president of Environics Analytics. "The database is updated frequently and complies fully with privacy regulations. Using data from CanadaReach in conjunction with their own data, organizations can ensure that their customer profiles are current, which will ultimately improve the reach and effectiveness of their targeted marketing initiatives. CanadaReach gives marketers a new, large national database source that can be used with a wide range of demographic, psychographic and lifestyle data to better understand and connect with existing and prospective customers."

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