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Fram Group conducts Prestone winter campaign

Fram Group Canada recently conducted a branded content campaign in support of its Prestone brand of antifreeze and coolant. The campaign was developed by Fifth Story of Toronto and consists of text, radio and video content, in English and French, describing the importance of preparing a vehicle for winter driving.

The campaign materials ran in national and local newspapers, magazines, websites and radio stations. The 30-second video, aimed primarily at male automotive do-it-yourself enthusiasts, is running on Facebook, YouTube and Fram's other social media channels. The initiative also makes use of a two-minute video produced by Fifth Story for a previous Fram campaign.

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