Canada Beef conducts recipe campaign
Canada Beef recently conducted a branded content campaign aimed primarily at parents and young people. Developed by Fifth Story of Toronto, the campaign consisted of 10 videos providing beef-themed recipe instructions. The video segments, called "For Your Life," ran on television channels Food Network, HGTV, Slice, Showcase, CHCH and CHEK on weekend mornings, accompanied by a 30-second commercial. The campaign also included social media support on YouTube and Facebook.