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Astral Out of Home adds digital billboards

Astral Out of Home has begun installing 11 new large-format digital billboards in Toronto, Montreal and Calgary. Seven displays will be added in Toronto, with three in Montreal and one in Calgary. The new billboards will roll out by the end of 2016 and will increase the company's inventory of this format to 83 nationally.

"This new development strengthens our leadership and offers advertisers more opportunities to engage with consumers in major Canadian markets," said Jordana Fatsis, vice-president of sales at Astral Out of Home. "Of particular importance are the seven new faces in Toronto. The area north of Steeles from Vaughan to Markham is highly sought by advertisers and currently has limited OOH offerings. With these new locations, Astral Out-of-Home becomes the exclusive supplier of large format digital advertising in these key neighbourhoods."

In related news, Astral Out of Home has signed a representation agreement with RCC Media. Astral will now handle national sales for RCC's static billboards in the Greater Toronto Area.

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