Chevrolet conducts Best Cruze Ever promotion
Chevrolet Canada is conducting a promotion called "Best Cruze Ever" intended to encourage test drives of the 2016 Chevrolet Cruze compact sedan. The campaign was developed in association with Isobar, Carat and MacLaren McCann Momentum. Consumers in the Greater Toronto Area can participate by registering at <http://www.cruze.ca>. A company representative will pick up the consumer at any location and host the test drive. Consumers can pre-select music to play, snack foods to consume and friends or family to accompany them. The promotion is aimed primarily at millennial-aged consumers and young families.
The promotion is being supported with digital media and a temporary retail location in downtown Toronto. The initiative will run until Dec. 20.
"Best Cruze Ever builds on the constant connectivity and digitally-enabled convenience that customers expect in a world where, with a simple swipe, you can catch a lift, cue up your favourite song, or get lunch delivered to your desk," said Jason Easton, director of sales, service and marketing for Chevrolet Canada in Toronto. "The Chevrolet Cruze has innovative technology that gets your life, and the Best Cruze Ever demonstrates these features in the most natural and fun way."