Bell Media Sales adds three
Bell Media Sales has appointed Michael Alexandor to the position of vice-president of marketing and innovation. He will oversee the company's marketing strategy, trade sponsorships and advertising. Alexandor was previously a partner at Temporarily Unpopular Ideas. Prior to that, he was head of media, markets and innovation at Astral Out of Home. He has also worked at Calvin Klein Fragrances and Unilever.
Alyson Walker has joined the company as vice-president of brand partnerships. She will begin work on Jan. 11. She was most recently vice-president of content at Maple Leaf Sports & Entertainment. Before that, she was executive director of marketing and commercial partnerships for the Canadian Olympic Committee. She was also senior manager of sponsorship and syndication at Canada's Olympic Broadcast Media Consortium.
Debbie Drutz has been appointed vice-president of client strategy. She was previously vice-president of Bell Media division The Mix. Prior to that, she was director of media markets and innovation at Astral Media and digital sales director at Rogers Communications.