Habitat for Humanity begins Brick for Brick campaign
Habitat for Humanity Canada has begun a new campaign called "Brick for Brick." Developed by Cossette, the campaign encourages consumers to donate to the organization in support of its efforts to assist Canadian families living in unstable homes. The campaign includes a video public service announcement depicting a girl trying to build a toy house for her family. It directs viewers to a website at <http://www.habitat.ca/brickforbrick>, where donations appear as virtual bricks.
"When a family is forced to constantly move and live in fear of relentless uncertainty, kids are the ones who are most affected," said Mark Rodgers, president and CEO of Habitat for Humanity Canada. "Kids need a solid foundation to grow, and they need stability. With this video, we wanted to convey that home ownership is not just about having a roof over their head, it is the ground beneath their feet."
Habitat for Humanity will also conduct an initiative in association with toy brand Mega Bloks in January. This component will take the form of a life-sized house made of Mega Bloks at the Interior Design Show. Consumers who make a donation via the website will receive a discount on their admission to the show.