Mayrand hires Braque
Montreal-based food wholesale company Mayrand has retained Braque, also based in Montreal, to conduct a marketing campaign called "Mayrand déménage," or "Mayrand is Moving." The campaign, aimed primarily at existing customers, promotes the store's new location that will open in February. It includes interior and exterior signage, a website materials, print advertising, social media activities and a contest component. To enter the contest, consumers must collect a ballot at the company's existing location and submit it at the new location when it opens.