Panera Bread hires Kaiser Lachance
Panera Bread of St. Louis, MO has retained Kaiser Lachance Communications of Toronto as its media relations agency. The firm will provide media support for the opening of three new Panera locations in Ontario. Kaiser Lachance received the account based on a project it developed for the company in October.
"Our consumer marketing practice team has deep experience in food and beverage, so we are especially thrilled to have the opportunity to help raise awareness in Canada for this growing and popular brand," said Diana Conconi, senior vice-president at Kaiser Lachance.