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Aeroplan adds Toyota to loyalty program

Montreal-based loyalty program Aeroplan has signed an agreement with automaker Toyota Canada. The agreement will allow participants in the program to receive loyalty points when they purchase or lease an eligible Toyota or Scion vehicle. Participants will also receive points for test driving one of these vehicles and for work done at Toyota service centres.

"Adding Toyota to Aeroplan's growing roster of world-class partners is exciting as it provides members with additional earning opportunities through the entire automotive life-cycle bringing members one step closer to their next experience," said John Boynton, chief marketing officer at Aeroplan. "Members will also benefit from Toyota's exceptional service, high quality and dependability in all their vehicles."

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