Bell Media to launch Canadian IHeartMedia service
Bell Media has signed an agreement with IHeartMedia of New York to launch its IHeartRadio in Canada later this year. The digital service will feature live streaming content from Bell Media radio stations, including the CHUM, Énergie and Virgin Radio properties. It will be available via mobile devices, game consoles and in-dash automobile devices. The agreement also includes the hosting of IHeartRadio-branded events in Canada.
"We are partnering with the fast-rising IHeartRadio brand to develop its incredible presence in Canada through our leading platforms," said Randy Lennox, president of entertainment production and broadcasting at Bell Media. "We will deliver a digital service that will serve our listeners across the country, providing them with great music, news and sports, as well as relevant and customized content from Bell Media radio and television assets, while providing dynamic and measurable advertising opportunities to our clients."